Relationship between Personal Technology Use and the Donor/Volunteer: A Parasocial Approach
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10496491.2015.1107012
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1. Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook
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