She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching-Reference-Cited by-同舟云学术

She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching

Published:2023-12-27 Issue: Volume: Page:1-23
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Sung Yoon Hi¹,Yoo Chan Yun²,Han Jiyoon (Karen)³

Affiliation:

1. Department of Communication, Yonsei University, Seoul, Korea

2. Department of Marketing, The Erivan K. Haub School of Business, Saint Joseph’s University, Philadelphia, PA, USA

3. School of Journalism and Media Studies, San Diego University, San Diego, CA, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2295726

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