Identity Distancing and Targeted Advertisements: The Black Sheep Effect-Reference-Cited by-同舟云学术

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Identity Distancing and Targeted Advertisements: The Black Sheep Effect

Published:2016-05-03 Issue:3 Volume:22 Page:321-348
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Harmon-Kizer Tracy R.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496491.2016.1154916

Reference44 articles.

1. Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes

2. Comments on the motivational status of self-esteem in social identity and intergroup discrimination

3. TARGETED ADVERTISING: THE ROLE OF SUBSCRIBER CHARACTERISTICS IN MEDIA MARKETS*

4. Reference Group Influence on Product and Brand Purchase Decisions

5. Where Consumers Diverge from Others: Identity Signaling and Product Domains

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1. Do Anglophone Consumers Truly Trust or Simply Tolerate English Advertising? The Mediating Effect of Ethnic Self-Identification on Attitudes toward English Advertising and Advertising Trust;Journal of Promotion Management;2024-08-18

2. Partisanship supersedes race: effects of discussant race and partisanship on Whites’ willingness to engage in race-specific conversations;Human Communication Research;2023-12-18

3. “It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics;European Journal of Marketing;2021-08-10

4. Influence of Ecuadorian Homosexual Subculture in Consumption Culture: Study about Information Consumption on Twitter;Journal of Promotion Management;2020-02-19

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