Demystifying Brand Love for Luxury Cars: Testing the Moderating Impact of Emotional Stability
Author:
Affiliation:
1. Indian Institute of Management Ahmedabad, Ahmedabad, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2165213
Reference129 articles.
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