Irritating or Enjoyable? Exploring the Effects of Soft-Text Native Advertising and Social Media Engagement Metrics
Author:
Affiliation:
1. Zayed University, Abu Dhabi, UAE
2. Pennsylvania State University, University Park, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2023.2168325
Reference60 articles.
1. Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
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3. The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
4. The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image
5. Consumer Self-Confidence: Refinements in Conceptualization and Measurement
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1. Native advertising on mobile applications: using eye tracking to investigate the effects of advertising format, user motivation, and advertising disclosure on advertising effects;Chinese Journal of Communication;2024-05-20
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