Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust

Author:

Alalwan Ali Abdallah1,Algharabat Raed Salah2,Baabdullah Abdullah M.3,Rana Nripendra P.4,Raman Ramakrishnan5,Dwivedi Rohita6,Aljafari Abdullah2

Affiliation:

1. Amman College of Banking and FinanceAl‐Balqa Applied University Amman Jordan

2. College of Business and Economics, Department of Management and MarketingQatar University Doha Qatar

3. Department of Management Information Systems, Faculty of Economics and AdministrationKing Abdulaziz University Jeddah Kingdom of Saudi Arabia

4. School of ManagementUniversity of Bradford Richmond Road Bradford BD7 1DP UK

5. Faculty of ManagementSymbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University) Pune India

6. Retail Management DepartmentPrin. L. N. Welingkar Institute of Management Development & Research Mumbai India

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

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