When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements
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Published:2013-08
Issue:4
Volume:19
Page:488-506
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ISSN:1049-6491
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Container-title:Journal of Promotion Management
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language:en
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Short-container-title:Journal of Promotion Management
Author:
Ju Ilwoo,Park Jin Seong
Publisher
Informa UK Limited
Cited by
10 articles.
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