Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting
Author:
Affiliation:
1. School of Journalism and Communication, Shandong University, Jinan, People’s Republic of China
2. School of Media and Communication, Shanghai Jiao Tong University, Shanghai, People’s Republic of China
Funder
The National Social Science Fund of China
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2022.2151487
Reference69 articles.
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2. Applying the Extended Parallel Process Model to Workplace Safety Messages
3. Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
4. Effectiveness of the extended parallel process model in promoting colorectal cancer screening
5. An encoding-complex view of cognitive number processing: Comment on McCloskey, Sokol, and Goodman (1986).
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