TV Ratings and Verbal and Visual Sexual Content in Promotional Ads-Reference-Cited by-同舟云学术

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TV Ratings and Verbal and Visual Sexual Content in Promotional Ads

Published:2011-10 Issue:4 Volume:17 Page:378-395
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Davies John J.

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10496491.2011.597311

Reference33 articles.

1. College Students' Responses to Content-Specific Advisories regarding Television and Movies

2. Sex Appeals That Appeal: Negative Sexual Self-Schema as a Moderator of the Priming Effects of Sexual Ads on Accessibility

3. Research in Media Promotion

4. Prime-Time Stereotyping on the New Television Networks

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Sponsor’s Fight for Audience: How General Foods Promoted Listenership for the Byrd Expedition Broadcasts;Journal of Radio & Audio Media;2017-07-03

2. Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals;International Journal of Advertising;2016-03-03

3. 'Smut and Nothing But': The FCC, Indecency, and Regulatory Transformations in the Shadows;SSRN Electronic Journal;2013

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