Sex Appeals That Appeal: Negative Sexual Self-Schema as a Moderator of the Priming Effects of Sexual Ads on Accessibility
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference46 articles.
1. Women's sexual self-schema.
2. Men's sexual self-schema.
3. Effects of violent movies and trait hostility on hostile feelings and aggressive thoughts
4. Does the Gun Pull the Trigger? Automatic Priming Effects of Weapon Pictures and Weapon Names
5. Hot Temperatures, Hostile Affect, Hostile Cognition, and Arousal: Tests of a General Model of Affective Aggression
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3. The role of appearance schematicity in the internalization of media appearance ideals: A panel study of preadolescents;Journal of Adolescence;2017-10
4. The Influence of Mating Goal Activation and Gender Differences on the Evaluation of Advertisements Containing Sexual Words;Australasian Marketing Journal;2016-08
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