Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction
Author:
Affiliation:
1. Vivekananda Institute of Professional Studies, Delhi, India
2. University School of Management Studies, Guru Gobind Singh Indraprastha University, Delhi, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1989542
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