Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth-Reference-Cited by-同舟云学术

Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth

Published:2021-10-13 Issue:2 Volume:28 Page:144-159
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Rodrigues Mariana Berga¹,Loureiro Sandra Maria Correia²^ORCID

Affiliation:

1. ISCTE – Instituto Universitário de Lisboa, Lisboa, Portugal;

2. ISCTE – Instituto Universitário de Lisboa and BRU – Business Research Unit, Lisboa, Portugal

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1987964

Reference45 articles.

1. Anik, L., Miles, J. & Hauser, R. (2017). A general theory of coolness. Darden Case No. UVA-M-0953. https://ssrn.com/abstract=3027026

2. An immersive learning model using evolutionary learning

3. Box Office Mojo. (2021). Box office revenue in the United States and Canada from 1980 to 2020 (in billion US dollars)* [Graph]. In Statista. Retrieved August 2, 2020, from https://www.statista.com/statistics/187069/north-american-box-office-gross-revenue-since-1980/.

4. Coolness: An Empirical Investigation

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