Brand Placement in a Movie Song and its Impact on Brand Equity
Author:
Affiliation:
1. University of Mumbai, Mumbai, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1699627
Reference86 articles.
1. A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior.
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3. Verisimilitude or Advertising? Brand Appearances on Prime-Time Television
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