Culture, Perceived Value, and Advertising Acceptance: A Cross-Cultural Study on Mobile Advertising
Author:
Affiliation:
1. University of Western Australia, Perth, Australia;
2. The University of Texas at San Antonio, San Antonio, TX, USA;
3. Hofstra University, Hempstead, NY, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1612495
Reference101 articles.
1. Albers-Miller, N. & Gelb, B. (1996). Business advertising appeals as a mirror of cultural dimensions: A study of eleven countries. Journal of Advertising, 25(4), 50–70. doi: 10.1080/00913367.1996.10673512
2. Consumer Responses to Slice-of-Life Versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding, and Culture
3. Importance of information sources and media evaluations: a cross‐national study
4. Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
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