The Influence of Experiential Marketing on Customer Satisfaction and Loyalty
Author:
Affiliation:
1. ISCTE-IUL, Lisbon, Portugal
2. ISCTE-IUL/BRU, Avenida das Forças Armadas, Lisbon, Portugal
3. Universidade Lusófona, ECEO/TRIE, Lisbon, Portugal Lisbon, Portugal and ISCTE-IUL
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2054903
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