Green Marketing Functions: The Drivers of Brand Equity Creation in Vietnam
Author:
Affiliation:
1. University of Economics, Ho Chi Minh City, Vietnam
2. University of Finance and Marketing, Ho Chi Minh City, Vietnam
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2060409
Reference71 articles.
1. Green Marketing and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers
2. Customer-Based Brand Equity for Global Brands: A Multinational Approach
3. Determinants of the brand equity
4. The role of selected marketing mix elements in consumer based brand equity creation: milk industry in Vietnam
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