Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
Author:
Affiliation:
1. XLRI, Xavier School of Management, Delhi-NCR Campus, Jhajjar, India
2. FORE School of Management, New Delhi, India
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2163034
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4. Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
5. How to plan and perform a qualitative study using content analysis
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