Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers’ Climate Change Messaging
Author:
Affiliation:
1. S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2163041
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