Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages-Reference-Cited by-同舟云学术

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Fostering Online Relationships With Brands Through Websites and Social Media Brand Pages

Published:2019-02-06 Issue:3 Volume:25 Page:379-393
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Pinto Luisa¹,Loureiro Sandra Maria Correia²^ORCID,Rita Paulo³,Sarmento Eduardo Moraes⁴

Affiliation:

1. Instituto Universitário de Lisboa (ISCTE-IUL), Lisbon, Portugal;

2. Instituto Universitário de Lisboa (ISCTE-IUL) and Business research Unit (BRU/UNIDE) and SOCIUS, Lisbon, Portugal;

3. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Lisbon, Portugal;

4. University Lusófona and ISEG-University of Lisbon, Lisbon, Portugal

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2019.1557817

Reference43 articles.

1. Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter

2. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

3. Customer Engagement

4. Linking Organization-Public Relationship Attitudes and Satisfaction Outcomes

5. Linking Worldview, Relationship Attitudes, and Behavioral Outcomes: Implications for the Study and Practice of Public Relations

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4. Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach;Journal of Promotion Management;2023-09-03

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