Unveiling the Impact of Live Video Marketing on College Students’ Online Grocery Repurchase Behavior: A Performance Technology Approach
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics
Link
https://link.springer.com/content/pdf/10.1007/s13132-023-01499-z.pdf
Reference99 articles.
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3. Ali, I., Arslan, A., Chowdhury, M., Khan, Z., & Tarba, S. Y. (2022). Reimagining global food value chains through effective resilience to COVID-19 shocks and similar future events: A dynamic capability perspective. Journal of Business Research, 141, 1–12.
4. Ali Taha, V., Pencarelli, T., Škerháková, V., Fedorko, R., & Košíková, M. (2021). The use of social media and its impact on shopping behavior of Slovak and Italian consumers during COVID-19 pandemic. Sustainability, 13(4), 1710.
5. Al-Muani, L. A., Alrwashdeh, M., Ali, H., & Al-Assaf, K. (2023). The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude. International Journal of Data and Network Science, 7(3), 1217–1226.
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