The Influence of Word-of-web on Customers’ Purchasing Process: The Case of Xiaohongshu
Author:
Affiliation:
1. School of Tourism Management, Macao Institute for Tourism Studies, Macao SAR, PR China
2. The Adam Smith Business School, University of Glasgow, Glasgow, UK
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Linguistics and Language,Language and Linguistics,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/19388160.2022.2057378
Reference69 articles.
1. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
2. Whose online reviews to trust? Understanding reviewer trustworthiness and its impact on business
3. Service intangibility and its impact on consumer expectations of service quality
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