The myths of beauty, age, and marriage: femvertising by masstige cosmetic brands in the Chinese market
Author:
Affiliation:
1. School of Journalism and Communication, Guangdong University of Foreign Studies, Guangzhou, Guangdong Province, People’s Republic of China
2. Department of Communication Studies, University of Missouri-Kansas City, Kansas City, MO, USA
Publisher
Informa UK Limited
Subject
Linguistics and Language,Language and Linguistics,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/10350330.2019.1682279
Reference68 articles.
1. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects
2. The Impact of Western Beauty Ideals on the Lives of Women: A Sociocultural Perspective
3. Portrayal of females in magazine advertisements in Hong Kong
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