Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets: An Analytical Approach-Reference-Cited by-同舟云学术

Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets: An Analytical Approach

Published:2012-12 Issue:1-2 Volume:3 Page:32-49
ISSN:0974-8091
Container-title:Technology Operation Management
language:en
Short-container-title:Technol. Oper. Manag.

Author:

Swami Sanjeev,Tirupati Devanath

Publisher

Springer Science and Business Media LLC

Link

http://link.springer.com/content/pdf/10.1007/s13727-013-0014-5.pdf

Reference59 articles.

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2. Augustine Grace 2008. Do companies that engage in BOP markets outperform the market? Stanford Center for Social Innovation, http://csi.gsb.stanford.edu/do-companies-engage-bop-markets-outperform-market . Accessed 11 June 2012.

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4. Bayus, BarryL. 1994. Optimal pricing and product development policies for new consumer durables. International Journal of Research in Marketing 11: 249–259.

5. Bennett, R., and R. Kottasz. 2000. Advertising style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing 8(2): 45–63.

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