The Use of Virtual Reality as an Advertising Tool for Brand Experience in Peru
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-16-9268-0_50
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5. Deng, X., Unnava, H.R., Lee, H.: “Too true to be good?” When virtual reality decreases interest in actual reality. J. Bus. Res. 100, 561–570 (2019)
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