An Empirical Research on the Impact of Digital Marketing and Data Science on Indian Education System

Author:

Sushitha S.,Shetty Chethan

Publisher

Springer Nature Singapore

Reference22 articles.

1. Spaltro, C.E. (2016). Connecting the dots: how IoT is going to revolutionize the digital marketing landscape for millennials

2. Malar, P.J.M.A.J.: Innovative digital marketing trends 2016. In: 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT), March, pp. 4550–4556. IEEE (2016)

3. Mohammadian, A., Mirbagheri, F., Khanlari, A.: Identification and classification of innovative applications of internet of things in digital marketing. J. Bus. Manag. 11(4), 719–741 (2019)

4. Saura, J.R.: Using data sciences in digital marketing: framework, methods, and performance metrics. J. Innov. Knowl. 6(2), 92–102 (2021)

5. Gandomi, A., Haider, M.: Beyond the hype: big data concepts, methods, and analytics. Int. J. Inf. Manag. 35(2), 137–144 (2015)

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