Leveraging Website Analytics to Enhance User Experience with Pop-Ups and Drive Sales Conversions

Author:

Cristescu Marian PompiliuORCID,Mara Dumitru AlexandruORCID,Nerișanu Raluca AndreeaORCID,Culda Lia CorneliaORCID,Pătrașcu AntoniaORCID

Publisher

Springer Nature Singapore

Reference37 articles.

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2. Chaffey, D., Patron, M.: From web analytics to digital marketing optimization: increasing the commercial value of digital analytics. J. Direct Data Digit. Mark. Pract.Pract. 14(1), 30–45 (2012)

3. Chaffey, D., Ellis-Chadwick, F.: Digital Marketing: Strategy, Implementation, and Practice. Pearson (2019)

4. Chen, L., Wang, W., Sheth, A.P.: Are your sites down? How to predict your next downtime using Big Data Analytics. IEEE Intell. Syst.Intell. Syst. 27(1), 71–80 (2012)

5. Clifton, B.: Advanced Web Metrics with Google Analytics. John Wiley & Sons (2012)

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