Consumer Perceptions. How Digital Marketing Has Changed Consumer Perceptions
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-97-3454-2_3
Reference20 articles.
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3. Dellarocas, C. (2003). The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407–1424. https://doi.org/10.1287/mnsc.49.10.1407.17308
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5. Gachter, S. (2009). The challenge of cognitive reflection. Economics: The Open-Access, Open-Assessment E-Journal, 3(2009–18), 1–23. https://doi.org/10.5018/economics-ejournal.ja.2009-18
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