Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process

Author:

Ferreira Jéssica,Sousa Bruno

Publisher

Springer Singapore

Reference19 articles.

1. Levickaité, R.: Four approaches the creative economy: general overview. Business, Management and Education, 9(1), 81-92 (2011)

2. Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S.: Turismo: princípios e prática. Bookman (2000)

3. Sousa, B., & Rodrigues, S.: THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA. ENLIGHTENING TOURISM. A PATHMAKING JOURNAL, 9(1), 38-62. http://dx.doi.org/10.33776/et.v9i1.3597 (2019)

4. Ferreira, A. M. (2014). O turismo como fator de regeneração e desenvolvimento de meios urbanos e rurais: do turismo cultural ao turismo criativo.

5. Carvalho, R., Ferreira, A. M., & Mota Figueira, L. (2011). O Contributo dos Eventos Culturais e Criativos para a criação de uma imagem diferenciadora do destino turístico maduro. O caso do Festival Med de Loulé, Algarve. Tourism & Management Studies, 1.

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