Factor Analysis Approach to Study Mobile Applications’ Characteristics and Consumers’ Attitudes

Author:

Prakash Chand,Yadav Ritu,Dangi Amit,Singh Amardeep

Publisher

Springer Nature Singapore

Reference42 articles.

1. Pantano E (2013) Ubiquitous retailing Innovative Scenario: from the fixed point of sale to the flexible ubiquitous store. J Technol Manag Innov 8(2):84–92

2. Watson C, McCarthy J, Rowley J (2013) Consumer attitudes towards mobile marketing in the smart phone era. Int J Inf Manage 33(5):840–849

3. Deloitte Navigating the Digital Divide, U.S. (2014)

4. Google/Ipsos U.S (2019) Playbook Omnibus 2019, n = 1610 U.S. online smartphone users, A18+

5. Google/Purchased Digital Diary (2016) How consumers solve their needs in the moment. Smartphone users = 1000, local searchers = 634, purchases = 1140

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