Consumer attitudes towards mobile marketing in the smart phone era

Author:

Watson Catherine,McCarthy Jeff,Rowley Jennifer

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference59 articles.

1. QR codes and academic libraries: reaching mobile users;Ashford;College & Research Libraries News,2010

2. Wireless digital advertising: nature and implications;Barnes;International Journal of Advertising,2002

3. Permission-based mobile advertising;Barwise;Journal of Interactive Marketing,2002

4. Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study;Bauer;Journal of Electronic Commerce Research,2005

5. Playing the collaboration game right: balancing trust and contracting;Blomqvist;Technovation,2005

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