State of Research on Gamification for Online Consumers in SCOPUS Indexed Marketing Journals

Author:

Dutta NirankushORCID,Negi SrishtiORCID

Publisher

Springer Nature Singapore

Reference26 articles.

1. Rana, M.: The top 25 digital disruptors ranking is out! https://redseer.com/newsletters/top-digital-disruptors-india/. Accessed 19 Dec 2023

2. Burke, B.: Gamification 2020: what is the future of gamification? (2012)

3. ACM Digital Library: ACM special interest group on computer-human interaction and ACM special interest group on multimedia. In: Proceedings of the 15th International Academic MindTrek Conference Envisioning Future Media Environments. ACM (2011)

4. García-Jurado, A., Torres-Jiménez, M., Leal-Rodríguez, A.L., Castro-González, P.: Does gamification engage users in online shopping? Electron. Commer. Res. Appl. 48, 101076 (2021). https://doi.org/10.1016/j.elerap.2021.101076

5. Chou, Y.K.: Top 10 Marketing Gamification Cases You Won’t Forget (2023)

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