1. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
2. Bucker, B., & Rutledge, P. (2011). Transmedia storytelling for marketing and branding: It’s not entertainment, it’s survival. Internet Marketing Association. http://www.kcommhtml.com/ima/2011_03/transmedia_storytelling.pdf
3. Costa-Sánchez, C. (2014). Transmedia storytelling, an ally of corporate communication: #Dropped by Heineken case study. Communication & Society, 27(3), 127–150.
4. Cronin, J. (2016). Teach students to communicate a brand story with transmedia storytelling. Journal of Research in Interactive Marketing, 10(2), 86–101.
5. Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2009, June 1). The consumer decision journey. McKinsey & Company. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey