Research on Pricing and Design Optimization of Cause Marketing Products
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-19-9741-9_11
Reference24 articles.
1. Thomas S, Kureshi S (2020) Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective[J]. Int Rev Public Nonprofit Mark 17(1)
2. Mora E, Vila Lopez N, Küster Boluda I (2021) Segmenting the audience of a cause-related marketing viral campaign[J]. Int J Inf Manag (prepublish)
3. Horse civilization (2020) Research on the Effect of Corporate Good Cause Marketing on the Purchase Will of Young Consumers [D]. Anhui University of Technology
4. Guan Y (2019) The influence of consumer prosocial level and prosocial reasoning on their marketing participation intention [D]. Wuhan University
5. Ye S, Liu Y, Gu S, Chen H (2021) Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention [J]. Front Psychol
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