Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Reference45 articles.
1. Antonides, G., & Van Raaij, W. F. (1998). Consumer behaviour: A European perspective. John Wiley.
2. Anuar, M. M., & Mohamad, O. (2012). Effects of skepticism on consumer response toward cause-related marketing in Malaysia. International Business Research, 5(9), 98.
3. Barnes, N. G. (1992). Determinants of consumer participation in cause-related marketing campaigns. American Business Review, 10(2), 21–24.
4. Berglind, M., & Nakata, C. (2005). Cause-related marketing: More buck than bang? Business Horizons, 48(5), 443–453.
5. Bhattacharya, C. B., & Sen, S. (2004). Doing better at doing good: When, why and how consumers respond to corporate social initiatives. California Management Review, 47(1), 9–24.
Cited by
27 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献