Author:
Li Yang,Yuan Ting,Yu Kewei
Reference10 articles.
1. Sobh, R., Soltan, K.: Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience. J. Market. Commun. 24(6), 634–647 (2018)
2. Lai, C.: The influence of extramural access to mainstream culture social media on ethnic minority students’ motivation for language learning. Br. J. Edu. Technol. 50(4), 1929–1941 (2019)
3. Melikishvili, L., Janiashvili, L.: Ethnocentrism and the problem of ethnic identity in the multiethnic region (Kvemo Kartli). Bull. Georg. Acad. Ences 13(4), 181–185 (2019)
4. Kang, S.: Mobile communication and pro sports: motivation and fan loyalty. Int. J. Mobile Commun. 15(6), 604–627 (2017)
5. Nölleke, D., Birkner, T.: Bypassing traditional sports media? Why and how professional volleyball players use social networking sites. Stud. Commun. Media 8(3), 287–310 (2018)
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献