Crafting a Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd.
Publisher
Springer Singapore
Reference12 articles.
1. Akçura, M. Tolga, and Kannan Srinivasan. “Research note: Customer intimacy and cross-selling strategy.” Management Science 51, no. 6 (2005): 1007–1012.
2. Basu, Ron. Implementing quality: A practical guide to tools and techniques: Enabling the power of operational excellence. Cengage Learning EMEA, 2004.
3. Beatty, Richard W., and Craig Eric Schneier. “New HR roles to impact organizational performance: From ‘partners’ to ‘players’.” Human Resource Management (1986–1998) 36, no. 1 (1997): 29.
4. Bracker, Jeffrey. “The historical development of the strategic management concept.” Academy of Management Review 5, no. 2 (1980): 219–224.
5. Dhebar, Anirudh. “Toward a compelling customer touchpoint architecture.” Business Horizons 56, no. 2 (2013): 199–205.