Toward a compelling customer touchpoint architecture-Reference-Cited by-同舟云学术

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Toward a compelling customer touchpoint architecture

Published:2013-03 Issue:2 Volume:56 Page:199-205
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Dhebar Anirudh

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference5 articles.

1. The Experience of Place;Hiss,1990

2. Steve Jobs;Isaacson,2011

3. Knowing a Winning Business Idea When You See One;Kim;Harvard Business Review,2000

4. “What Is Strategy?,”;Porter;Harvard Business Review,1996

5. Customer Intimacy and Other Value Disciplines;Treacy;Harvard Business Review,1993

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