Predictive Analytics in Marketing Using Artificial Intelligence
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-9531-8_17
Reference47 articles.
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2. Borges AFS, Laurindo FJB, Spínola MM, Gonçalves RF, Mattos CA (2021) The strategic use of artificial intelligence in the digital era: systematic literature review and future research directions. Int J Inf Manage 57:213–237. https://doi.org/10.1016/j.ijinfomgt.2020.102225
3. Mariani MM, Hashemi N, Wirtz J (2023) Artificial intelligence empowered conversational agents: a systematic literature review and research agenda. J Bus Res 161:339–430. https://doi.org/10.1016/j.jbusres.2023.113838
4. Loureiro SMC, Guerreiro J, Tussyadiah I (2021) Artificial intelligence in business: state of the art and future research agenda. J Bus Res 129:911–926. https://doi.org/10.1016/j.jbusres.2020.11.001
5. Misra K, Schwartz EM, Abernethy J (2019) Dynamic online pricing with incomplete information using multiarmed bandit experiments. Mark Sci 38(2):226–252. https://doi.org/10.1287/MKSC.2018.1129
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