Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management

Author:

Volkmar Gioia,Fischer Peter M.,Reinecke Sven

Funder

Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Universität St. Gallen

Publisher

Elsevier BV

Subject

Marketing

Reference120 articles.

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3. Personas of E-commerce Adoption in Small Businesses in New Zealand;Al-Qirim;Journal of Electronic Commerce in Organizations,2006

4. American Marketing Association (AMA). (2017). Definitions of Marketing. Retrieved from https://www.ama.org/the-definition-of-marketing-what-is-marketing/. Accessed March 10, 2021.

5. Defensive Behavior in Organizations: A Preliminary Model;Ashforth;Human Relations,1990

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