A Contrast-Pattern Characterization of Web Site Visitors in Terms of Conversions

Author:

Huidobro Alicia,Monroy Raúl,Godoy Manuel A.,Cervantes Bárbara

Publisher

Springer Nature Singapore

Reference73 articles.

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5. Berman R, Israeli A (2020) The value of descriptive analytics: evidence from online retailers. Harvard Business School. Working paper 21-067

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