Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests-Reference-Cited by-同舟云学术

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Strengthening Relational Ties and Building Loyalty Through Relational Innovation and Technology: Evidence from Spanish Hotel Guests

Published:2019 Issue: Volume: Page:183-211
ISSN:
Container-title:Big Data and Innovation in Tourism, Travel, and Hospitality
language:
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Author:

Gil-Saura Irene,Ruiz-Molina María-Eugenia,Servera-Francés David

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-13-6339-9_12

Reference172 articles.

1. Aaker DA (1991) Managing brand equity. Free Press, New York

2. Aaker DA (1992) The value of brand equity. J Bus Strategy 13(4):27–32

3. Aaker DA (1996) Building strong brand. Free Press, New York

4. Aaker D (2007) Innovation: brand it or lose it. Calif Manag Rev 50(1):8–24

5. Agència Valenciana de Turisme (2017) Hoteles. Available at http://www.turisme.gva.es/opencms/opencms/turisme/es/contents/hoteles/BuscaHoteles.jsp . Accessed 22 Jan 2018

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The role of digital transformation in improving customer satisfaction: An empirical study on Egyptian hotels;THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES;2022-07-15

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