Development of an Integrated Customer Relationship Management Tool for Predictive Analytics in Supply Chain Management

Author:

Dhisale S. N.ORCID,Nikumbhe V. B.ORCID,Kerkar P. P.ORCID,Pinge H. P.ORCID,Revgade A. D.ORCID,Dabade U. A.ORCID

Publisher

Springer Nature Singapore

Reference26 articles.

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2. Nashwan SA, Hassan H (2017) Impact of customer relationship management (CRM) on customer satisfaction and loyalty: a systematic review. J Adv Res Bus Manag Stud 6:86–107

3. Srivastava M (2012) Customer relationship management (CRM): a technology driven tool. SAMVAD 4:14–25

4. Mishra N, Silakari S (2012) Predictive analytics: a survey, trends, applications, oppurtunities & challenges. Int J Comput Sci Inf Technol 3:4434–4438

5. Hannu S, Karjaluoto H (2015) Customer relationship management: the evolving role of customer data. In: Robinson L (ed) Marketing dynamism & sustainability: things change, things stay the same…. Springer International Publishing, Cham, pp. 505–515

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