Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining-Reference-Cited by-同舟云学术

Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

Published:2012-08-27 Issue:3 Volume:19 Page:197-208
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Chen Daqing,Sain Sai Laing,Guo Kun

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/dbm.2012.17.pdf

Reference9 articles.

1. Interactive Media in Retail Group (IMRG). (2012) Press archive, http://www.imrg.com , accessed January 2012.

2. Kumar, V. and Reinartz, W.J. (2006) Customer Relationship Management: A Databased Approach, Hoboken, NJ: John Wiley & Sons.

3. Hughes, A.M. (2012) Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program, McGraw-Hill Professional, USA.

4. Davenport, T.H. (2009) Realizing the Potential of Retail Analytics: Plenty of Food for Those with the Appetite. Working Knowledge Report, Babson Executive Education.

5. Fuloria, S . (2011) How Advanced Analytics Will Inform and Transform U.S. Retail. Cognizant Reports, July, http://www.cognizant.com/InsightsWhitepapers/How-Advanced-Analytics-Will-Inform-and-Transform-US-Retail.pdf , accessed January 2012.

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