Research on the Matching of Advertisement and Interface Background Color of Online Shopping App: Based on Eye Movement Experiment

Author:

Zhang Chunhong,Luo Yunying,Wu Lingyun,Deng Shaofeng

Publisher

Springer Singapore

Reference6 articles.

1. Statistical report on the development of Internet in China (03), 122. China Press (2021)

2. Zhang, Y.: Research on online advertising design based on festival online shopping and teaching thinking. Tianjin University of Technology and Education (2018)

3. Li, D.: Research on application of e-commerce app interface design based on user experience. Qingdao University of Science and Technology (2020)

4. Zhang, X.: Research on shopping software interface design from the perspective of brand personality aggregation. Changchun University of Technology (2019)

5. Xuhong, Y., Fangfang, H., Tingting, W.: Research on the influence of image visual characteristics of online shopping platform products. J. Ind. Eng. Eng. Manag. 33(02), 84–91 (2019)

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