Using ‘Engaged Agency’ to Re-think Sustainability and Accountability Research
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-16-5191-5_14
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5. Balmer, J., Powell, S. M., & Greyser, S. A. (2011). Explicating ethical corporate marketing: Insights from the BP Deepwater horizon catastrophe: The ethical brand that exploded and then imploded. Journal of Business Ethics, 102, 1–14.
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