Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded-Reference-Cited by-同舟云学术

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Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Published:2011-06-23 Issue:1 Volume:102 Page:1-14
ISSN:0167-4544
Container-title:Journal of Business Ethics
language:en
Short-container-title:J Bus Ethics

Author:

Balmer John M. T.,Powell Shaun M.,Greyser Stephen A.

Publisher

Springer Science and Business Media LLC

Subject

Law,Economics and Econometrics,Arts and Humanities (miscellaneous),General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s10551-011-0902-1.pdf

Reference59 articles.

1. Arvidsson, S. (2010). Communication of corporate social responsibility: A study of the views of management teams in large companies. Journal of Business Ethics. doi: 10.1007/s10551-010-0469-2 .

2. Balmer, J. M. T. (1998). Corporate identity and the advent of corporate marketing. Journal of Marketing Management, 14(8), 963–996.

3. Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing: Seeing through the fog. European Journal of Marketing, 35(3/4), 248–291.

4. Balmer, J. M. T. (2008). Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity and corporate image. European Journal of Marketing, 42(9–10), 879–906.

5. Balmer, J. M. T. (2009). Corporate marketing: Apocalypse, advent and epiphany. Management Decision, 47(4), 544–572.

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