The Optimality of Profit Sharing in Loyalty Reward Programs
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Publisher
Springer Singapore
Link
http://link.springer.com/content/pdf/10.1007/978-981-13-0074-5_82
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4. Danaher PJ, Sajtos L, Danaher TS (2016) Does the reward match the effort for loyalty program members? J Retail Consum Serv 32:23–31
5. Gandomi A, Zolfaghari S (2013) Profitability of loyalty reward programs: an analytical investigation. Omega 41(4):797–807
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