Customer Wallet Share Estimation for Manufacturers Based on Transaction Data
Author:
Publisher
Springer Singapore
Link
http://link.springer.com/content/pdf/10.1007/978-981-15-1699-3_14
Reference14 articles.
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4. Glady, N., Croux, C.: Predicting customer wallet without survey data. J. Serv. Res. 11(3), 219–231 (2009)
5. Keiningham, T.L., Cooil, B., Aksoy, L., Andreassen, T.W., Weiner, J.: The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet. Manag. Serv. Qual. Int. J. 17(4), 361–384 (2007)
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