Social Media Usage Among Wine Tourism DMOs-Reference-Cited by-同舟云学术

Social Media Usage Among Wine Tourism DMOs

Published:2019-11-29 Issue: Volume: Page:78-87
ISSN:2190-3018
Container-title:Marketing and Smart Technologies
language:
Short-container-title:

Author:

Jorge Filipa^ORCID,Sérgio Teixeira Mário^ORCID,Fonseca Carlos^ORCID,Correia Ricardo Jorge^ORCID,Gonçalves Ramiro^ORCID

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-15-1564-4_9

Reference20 articles.

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2. Li, S.C.H., Robinson, P., Oriade, A.: Destination marketing: the use of technology since the millennium. J. Destin. Mark. Manag. 6(2), 95–102 (2017)

3. Roque, V., Raposo, R.: Social media as a communication and marketing tool in tourism: an analysis of online activities from international key player DMO. Anatolia 27(1), 58–70 (2016)

4. Shao, J., Li, X., Morrison, A.M., Wu, B.: Social media micro-film marketing by Chinese destinations: the case of Shaoxing. Tour. Manag. 54, 439–451 (2016)

5. Wang, Y.C.: Destination marketing and management: scope, definition and structures. In: Wang, Y., Pizam, A. (eds.) Destination Marketing and Management: Theories and Applications, pp. 1–20. CABI, Wallingford

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