Rough Set Approach for Characterizing Customer Behavior

Author:

Dhandayudam Prabha,Krishnamurthi Ilango

Publisher

Springer Science and Business Media LLC

Subject

Multidisciplinary

Reference32 articles.

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3. Ling R., Yen D.C.: Customer relationship management: an analysis framework and implementation strategies. J. Comput. Inf. Syst. 41, 82–97 (2001)

4. Liang Y.H.: Integration of data mining technologies to analyze customer value for the automotive maintenance industry. Expert Syst. Appl. 37(12), 7489–7496 (2010)

5. Cheng, C.H.; Chen, Y.S.: Classifying the segmentation of customer value via RFM model and RS theory. Expert Syst. Appl. 36, 4176–4184 (2009)

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